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Brief

Artisan producers Beer Belly Jellies approached The Brand Depot with two major challenges: the company's brand and packaging was due for a fresh, modern overhaul and the product itself needed to communicate more clearly to consumers the way in which the jellies might be used.

 

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Solution

The Brand Depot's solution was to repeat the brand logo on the side of the packaging and to print the serving suggestions at the top of the label. This enables consumers to identify the jellies easily when jars are stacked in the store and gives them interesting ideas for using the jellies. The new logo has a loose hand written feel that conveys the hand-made quality while it retains the fun aspect
of the previous branding. The Brand Depot designed business cards, and guided Beer Belly Jellies on the look of their website to achieve brand synergy across brand touch points.

 

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