Zenitec, the parent company of the Clogger brand, commissioned The Brand Depot to emphasise the quality, durability and innovative character of Clogger's range of chainsaw protection products. The company wanted their reputation as leaders in the forest industry reflected clearly in a revamped corporate profile publication that would market Clogger’s extensive brand nationally and internationally.
The Brand Depot focussed on Clogger's innovative fabric
and development as compared with its competitors and designed a brand story which captured attention and engaged customers, both existing and potential. The use of black as the premium colour gave strength to the visuals, and specially designed iconography and fabric textures produced the desired
effect in the new publication. A different kind of project to our usual branding and packaging work but we approached it with the same consumer focused approach.
"“Our previous catalogue was getting a little dated and was
overdue for a refresh. The Brand Depot has done an excellent job
of the new publication and it has lifted the whole feel of the brand.”
Marketing Manager, Zenitec