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Brief

Em’s Power Cookies brand has gone from strength to strength and, due
to popular demand, Emily decided to put the Power Bites in multipacks.
The Brand Depot was tasked to design the new packaging for the bites size snacks
which are perfect for the lunchbox, sporty kids, the office desk and
on-the-go munching that we need to get us through the day.

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Solution

The design needed to have cohesion with the Power Cookies packaging, but to
differentiate the product as an on-the-go snack. We developed the Power Bites sub-brand, communicating sustenance and strength in a natural way that is synonymous with
the master brand. Strong colour coding helps with shelf impact.

Outcome

Power Bites are being retailed nationally so
look out for your afternoon power boost in store!