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Brief

Waikato Valley Chocolates have a wide ranging chocolate and
Easter egg product portfolio retailing in The Warehouse. We were asked to develop
a new premium tier offering for the brand, and to design a sub-brand logo along
with gift packaging for their luxury Easter egg sampler pack.

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Solution

Inspired by modern gift wrapping paper, the design utilises a polka dot
pastel pattern with a gold ribbon device holding the Waikato Valley premium logo.
Subtly positioned on the packaging, the sub-brand logo is a sign of of quality.
It complements the design as a breath of fresh air in a visually loud category.