A vibrant new New Zealand chocolate brand for luxury Easter eggs and family Easter fun.

It's not everyday that a new chocolate brand is launched nationwide so it was a privilege to be asked to design the branding and packaging for Kiwi Chocolate Co's new Easter range. Part of the design challenge was to develop an everyday look and feel that would still sit comfortably alongside the brand's premium tier. To achieve this we used vibrant, colourful illustrations for the family multi packs to create a sense of fun and delight, while the luxury adult eggs have a classic yet modern design with gifting cues.

SCOPE: BRAND STRATEGY, BRAND IDENTITY & PACKAGING DESIGN, ARTWORK PRODUCTION, BRAND GUIDELINES