Celebrating purity, highlighting local, and honouring tradition.

The best cheese is produced by the best cows feeding on the best grass so The Brand Depot used this truism to develop a brand strategy for The Creamery to tell their story. In an age of mass produced food The Creamery cheeses stand out as a product that is lovingly handcrafted in small batches by artisans using traditional methods in the heart of New Zealand dairy country. The new brand therefore has a sense of provenance, purity, and craftsmanship that reflects the landscape and the environment in which the cheese was made.

SCOPE: BRAND IDENTITY & PACKAGING DESIGN, ILLUSTRATION, ARTWORK PRODUCTION, POINT OF SALE