Elevating a jerk seasoning brand to the next level of cooking excitement and creativity.

Marlaina Curtis -TV Host, actor and entrepreneur - tasked The Brand Depot with rebranding her range of jerk spices and oils. Supplied with a new name, we approached the rebrand to embody Marlaina’s personality: fun, creative, vivacious and knowledgable. A key requirement was to develop strong packaging architecture across the large range.

The result is a striking rebrand utilising bright colours, fun language and a flexible graphic system that lends itself to all brand communication; this ensures a consistent brand message. The product naming captures the new brand positioning with creative names such as Mild Madness and Joyously Garlic.

SCOPE: BRAND STRATEGY, BRAND IDENTITY, PACKAGING DESIGN, NAMING, BRAND TONE OF VOICE, DIGITAL BRAND ASSETS, ARTWORK PRODUCTION